Growth Marketeer

I build brands. Then I get them noticed.

Seven-plus years turning brands into destinations people choose. I blend SEO, paid media, and brand strategy to build growth that compounds, not campaigns that expire. Every move, calculated.

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I don't need a big budget to prove an idea works. Just a clear plan and a bit of stubborn curiosity.

SEO Google Ads Meta Ads LinkedIn Ads Google Merchant Center Google Analytics Google Tag Manager Salesforce Active Campaign E-goi Mailchimp Email Marketing Apollo Snitcher Canva CapCut Odoo Social Media Strategy Project Development Growth Strategy

Helena Santos smiling in an office setting

Strategic

Creative

Driven

About Me

Hi, I'm Helena. Here's the short version.

What I'm proudest of is the arc, not the checklist. I started out getting results with organic content alone, no budget to fall back on. From there I moved into paid media, learning to make every euro of ad spend earn its place. Now I build the complete strategy, the kind where brand, content and paid work together instead of running in separate lanes.

Curious by Nature

Always exploring new tools, trends and channels to stay ahead.

Data-Driven

Every decision backed by analytics, KPIs and ROI thinking.

Cross-Functional Leader

Bridging clients, creatives and developers to ship on time.

Results Obsessed

Focused on the metric that matters: real business growth.

Experience

Where I've made an impact

Four companies, seven-plus years, always ending up as the person who makes the marketing actually work.

Growth Hacker / Digital Marketer

2024 to Present

at Hydraloop

Manage and grow Hydraloop's presence on LinkedIn, Instagram and Facebook, building the content and engagement strategy behind it myself.
Plan and run integrated campaigns across Google Ads, Social Ads, landing pages and outdoor advertising to keep leads coming in.
Led a refresh of our brand positioning and identity, and helped shape the new corporate website around it.
Work with sales on lead nurturing journeys using Apollo, Snitcher and ActiveCampaign to improve conversion.
Built the KPI frameworks and dashboards we now use to track brand visibility, website performance and lead quality.
Support our global brand partners with marketing assets for trade shows, showrooms and events.

Google Ads Meta Ads Apollo Snitcher ActiveCampaign Analytics

SEO & Paid Media Specialist → Operations Manager

2023 to 2024

at ADN Agency (now ADN Digital Partner)

Owned client accounts from onboarding through strategy, execution and reporting, as the main point of contact for every campaign.
Built and ran growth-focused marketing strategies, launching and optimizing multi-channel campaigns from the ground up.
Managed cross-functional teams and project workflows for branding, website development and e-commerce projects, acting as the main liaison between clients and internal teams.
Ran Google Ads and Paid Social campaigns across construction, e-commerce and service-based industries.
Did the keyword research and competitor analysis behind every SEO strategy, improving search rankings, organic traffic and lead generation.
Set up the analytics and tracking frameworks used to measure campaign effectiveness through KPIs, ROI and conversion metrics.

Marketing Manager

2019 to 2022

at CIRCU Magical Furniture

Developed and ran multi-channel digital marketing strategies to grow brand visibility, lead generation and customer acquisition.
Ran CRM and marketing automation through Salesforce Marketing Cloud, building the segmentation and lead nurturing workflows that improved lead quality and conversion.
Planned and sent email marketing campaigns to both B2B and luxury consumer audiences.
Led SEO strategy across the website, blog and Pinterest, from keyword research to on-page optimization and content.
Managed organic social channels (LinkedIn, Instagram, Facebook, Pinterest), growing brand awareness across the luxury and design world.
Ran weekly performance reporting and used what I found to keep improving campaign effectiveness.

Social Media Management Intern

2018 to 2019

at PrimeEnergy Solar Systems

Built and managed organic social presence across Facebook, Instagram and LinkedIn, my first real go at a content calendar and community engagement strategy.

Selected Work